The artwork is amateurish, but many people are proud to send the holiday greeting cards produced by Houston's M.D. Anderson Hospital and Tumor Institute. They are the creations of cancer-stricken patients under the age of 17 who, armed with crayons and Magic Markers, draw original images, like a red-suited Santa in a brown cowboy hat. The hospital turns the pictures into cards and sells them worldwide (price: $8 for a pack of 20).
Last year 2.75 million cards were sold, bringing in a record $540,000, and this season's business is running ahead of that. Proceeds from the remarkable program, which began...