Special Report: Global Competition: Taking On The World

Taking On The World U.S. industry fights to regain its prowess in the marketplace

Should an economic power as large as the U.S. get excited about the sale of a few thousand autos or tons of steel to a foreign country? Yes, indeed. For America in the 1980s, a modest export can represent a major industrial breakthrough. Cases in point: Chrysler Chairman Lee Iacocca announced in September that for the first time in nearly ten years, the automaker would begin selling U.S.-made autos in six West European countries -- and at prices lower than those of competitive models. Earlier this year the largest U.S. steelmaker, USX, sold 20,000 tons of hot-rolled bands to an Osaka...

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