Press: Paper Party

Five years after USA Today printed its first issue, the rainbow-hued national paper is still glowin', still crowin' and, according to its owner, finally goin' strong.

A mix of upbeat news, demographic surveys, light features and helpful hints, USA Today enjoys a circulation of 1.5 million (including 15% sold at a discount to hotels and airlines), making it the country's second largest daily (No. 1: the Wall Street Journal, with 2 million).After suffering more than $450 million in operating losses, the Gannett Co. announced that USA Today turned a $1 million profit last May. The red ink reappeared during the summer,...

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