TELEVISION: Critics Contest Kidvid Content

Critics Contest Kidvid Content

Nothing infuriates critics of children's TV more than cartoon shows that are produced or partly financed by toy manufacturers. Mattel, for example, used He-Man and the Masters of the Universe to help sell an estimated $175 million worth of toys last year, while Hasbro's Transformers helped generate sales of $214 million. Under President Reagan, the Federal Communications Commission has removed all limits on advertising in children's programming and refused to take action against shows that detractors call "program-length commercials."

Now activist groups, including Action for Children's Television, have mounted a serious court challenge to the FCC. In two rulings, the second...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!