Video: An Embarrassing Failure

CBS cancels its latest breakfast-time flop

In the endless war for the hearts and channel selectors of America's bleary- eyed morning viewers, CBS has never even won a battle. From the day in 1954 when Walter Cronkite and a puppet lion named Charlemane went up against Dave Garroway and J. Fred Muggs on NBC's Today, through the late '70s and early '80s, when such CBS heavyweights as Hughes Rudd and Charles Kuralt were battered by ABC's Good Morning, America, the network rarely finished higher than last place.

What could be worse than an honorable failure? An embarrassing failure. Nine months ago CBS invented one: The Morning Program,...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!