For food growers, the past two decades must have seemed like some nightmarish Nutrition Court. One after another, popular foods from butter to beef have been hauled into the dock and charged with crimes against health and humanity. "Guilty," the jury of popular and scientific opinion has snapped each time. The punishment: a sentence to suffer lower sales and market shares. Bang of gavel. But these days, food manufacturers have wised up. They are now mounting aggressive advertising campaigns to press claims that their products have got a bum rap and to extoll the benefits of the genuine article. Enter the...
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