From the moment it appeared as a leading voice of the feminist movement in 1972, Ms. magazine has defied convention, punctured myths and helped to mold public opinion on women's issues with a sharp, witty and often bristling style. Despite its influence, however, the monthly (circ. 480,000) has rarely turned a profit. Turning to the Aussies for help, Co-Founders Gloria Steinem and Patricia Carbine announced they will sell the publication to the John Fairfax company, a major Australian communications conglomerate, for an undisclosed price believed to be as much as $15 million.
Fairfax (1986 revenues: $597 million) owns 53 newspapers and...
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