NAMES: But No Golden Arches, Please

But No Golden Arches, Please

To millions of Americans, the name McDonald's means a reliable product at a modest price. So when Quality Inns International decided to launch an economy hotel chain, the company seemed to choose just the right name: McSleep Inns. The no-frills chain, which is expected to include up to 300 inns by 1989, will offer rooms that are 30% smaller than standard hotel accommodations. It will have no meeting centers or restaurants. The cost: $20 to $29 a night. A McDonald's spokeswoman said the company has yet to decide whether to sue for trademark infringement.

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