NAMES: But No Golden Arches, Please

But No Golden Arches, Please

To millions of Americans, the name McDonald's means a reliable product at a modest price. So when Quality Inns International decided to launch an economy hotel chain, the company seemed to choose just the right name: McSleep Inns. The no-frills chain, which is expected to include up to 300 inns by 1989, will offer rooms that are 30% smaller than standard hotel accommodations. It will have no meeting centers or restaurants. The cost: $20 to $29 a night. A McDonald's spokeswoman said the company has yet to decide whether to sue for trademark infringement.


Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!