Where There's No Smoke

. . . R.J. Reynolds is puffed up over its latest invention

Just imagine. No more smoke rings. Or ashtrays. Or stale, lingering tobacco odor. Or spilled ashes and crushed butts. R.J. Reynolds Tobacco, America's No. 2 cigarette company, announced last week that it could make a "smokeless" cigarette. "We think we have something here that's on the leading edge," declared Edward Horrigan, the chairman of Reynolds, a division of RJR Nabisco. If all goes as planned, production and test marketing could begin as early as this winter.

The product was designed to mollify nonsmokers, and clean up an industry image that has been tarred by the growing antismoking movement. Horrigan did not...