Looking Good

Consultants polish images

Underneath that overweight, stuttering, bumbling, scuffed-shoe exterior there may be someone with intelligence, wit, competence and true competitive ability. But who knows unless the exterior reveals the interior? And so an industry has come along dedicated to making men and women look good on the job so they can perhaps rise to top management posts in their companies.

The operative word of this business is image, and the practitioners call themselves image consultants. First seen a decade ago, they are now multiplying like reflections off a ballroom mirror. The Directory of Personal Image Consultants lists 256 firms, vs. only 36 in...

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