How To Become Arnold Palmer

High-tech golf clubs for duffers

Golfers, like inept mechanics, are quick to blame their tools. If their tee shots wander or their putts fall short, they are more likely to lay out $900 for new equipment than to practice or seek instruction. This faith in technology -- and in throwing money at a problem -- has brought thousands of duffers and millions of dollars to an eccentric California clubmaker named Clovis ("Duke") Duclos.

A former aerospace engineer, Duclos (pronounced doo-cloh), 53, is one of the most successful new entrepreneurs in the fast-growing field of high-tech golf clubs -- sticks designed to compensate for poor swings. His...