Ratings Brawl

Is Nielsen losing its grip?

For as long as most U.S. homes have had television sets, the A.C. Nielsen company has provided the official figures on who was watching what. But now Nielsen's ratings supremacy is in doubt for the first time in more than 30 years. Last week CBS became the second network to say it will not renew its long-standing contract to receive Nielsen data. The CBS agreement expires at the end of August. ABC allowed its annual contract to lapse in March, and is now buying Nielsen's services month by month while the network tries to negotiate new terms. Losing ABC and CBS...

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