Press: Newswatch: The Curse of Sound Bites

The Curse of Sound Bites

Britain's recent election struck many voters there as too much like an + American presidential campaign. Pollsters, Madison Avenue techniques and television played too conspicuous a role. And to what end? Margaret Thatcher won as expected, even though almost everyone agreed that Labor's Neil Kinnock had campaigned more effectively on television (causing Lady Seear, a Liberal politician, to complain, "He may be a nice man, but for a Prime Minister it's not enough to be nice. It's not enough even for a cook!"). British politicians may be learning techniques from us, but it appeared to an American visiting during the election...

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