A Spunky Tycoon Turned Superstar

Straight-talking Lee Iacocca becomes America's hottest new folk hero

In his book and in his conversation, he goes hardly a page or a half-minute without mentioning "guys"--specific guys or guys in the abstract, guys who build automobiles ("car guys") or sell automobiles or buy them. He is a big guy (6 ft. 1 in., 194 lbs.), a driven guy, an earthy, passionate, volatile, funny and profane guy, a talkative guy who tells it like it is, who grabs for gusto, who damns the torpedoes and plunges full speed ahead. He is a high- strung, stand-up guy, the consummate can-do guy, a guy who enjoys spending time in the company of...

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