A Letter From the Publisher: Apr. 1, 1985

Chrysler Chairman Lee Iacocca has had such a long and distinguished career in the auto industry that even before the reporting on this week's cover story % began, TIME's Detroit bureau had amassed a bulging storehouse of information on him. The files date back to 1964, when the magazine produced the first of its four cover stories on Iacocca. Then a Ford executive, he had just launched what quickly became the hottest-selling new car in the U.S., the Mustang. While preparing for this week's cover story, Detroit Bureau Chief Paul Witteman found among the office records some of his own notes...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!