United Once More

By shucking its new name and failed strategy, Allegis plans to fly high again

Look out, Texas Air and American! Fasten your seat belts, TWA and Delta! The old United Airlines is aiming to make a comeback -- under new leadership. And forget about that weird name Allegis, which Builder Donald Trump said was "better suited to the next world-class disease." The new chairman plans to scuttle that moniker, along with the company's dubious strategy of being a sprawling travel conglomerate that rents cars and runs hotels. From now on, United will concentrate on the airline business, this time with its pilots eyeing roles in the boardroom as well as in the cockpit. After years...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!