MOVIEMAKING: Thirsty Detour In the Dunes

Thirsty Detour In the Dunes

The movie Ishtar features arid Moroccan dunes, so it may seem appropriate that its studio, Columbia Pictures, is thirsting for box-office receipts. In its first 19 days, Ishtar grossed $11.6 million, trading on the presence of Superstars Warren Beatty and Dustin Hoffman. That sounds good, but the film cost $45 million or more to make.

As of last week Ishtar's ticket sales trailed even the inane Ernest Goes to Camp and were not in the same class as Beverly Hills Cop II ($71.6 million in 16 days) and The Untouchables ($3.3 million in its first two). One consolation: Columbia hopes to...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!