Not long ago, important American graphic design was thought to occur exclusively in New York City. But San Francisco, for one, has been changing that. Starting about 20 years ago, a new generation of designers came of age in the Bay Area, formally trained but unconventional by temperament. At the same time, decoration became fashionable again, modernist doctrine loosened, and a sort of regional self-infatuation overtook the arts. Baby-boomer entrepreneurs, with their hip clothing companies, upscale shops and software firms, became prime graphic-design clients. By the early 1980s the most talented of the San Francisco designers were creating the visual equivalent...
To continue reading:
or
Log-In
