BEVERAGES: Zeltzer Seltzer Falls Flat

Zeltzer Seltzer Falls Flat

Every so often a tiny upstart tackles a corporate giant and wins. Last week it was the turn of Manhattan-based American Natural Beverage, which should sell about $30 million of its Soho Natural Sodas this year. In an out-of-court settlement, the ten-year-old company forced Anheuser-Busch (1986 revenues: $7.6 billion) to drop the checkerboard logo that appears on its Zeltzer Seltzer sodas. American Natural had charged that the Zeltzer Seltzer design looked "confusingly similar" to its own. Said American Natural President Sophia Collier: "This just shows you have to fight for what's right."


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