Taxing Patience On Madison Ave.

A fight over a sales levy

& Florida Governor Bob Martinez thought he had discovered that politician's dream, a painless tax increase. Last April 23 he signed a law that extended the reach of the state's 5% sales tax to cover everything from legal services to pest control to credit collection. The new levies were intended to raise about $700 million a year, including some $100 million from a tax on advertisers, both in state and out. But while the Governor's constituents have greeted the measures with passive acceptance, Martinez has run into a wave of prickly Madison Avenue opposition that has turned the advertising-tax ploy into...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!