Rita Hayworth: 1918-1987: The All-American Love Goddess

Rita Hayworth: 1918-1987

She had a perfect figure and a smile that could light up the Statue of Liberty. But the feature that most people will probably remember is her hair, whipping seductively around her in Gilda, cascading over her shoulders on the cover of LIFE and in thousands of World War II pinup posters. If Jean Harlow was Hollywood's love goddess in the '30s and Marilyn Monroe in the '50s, the '40s ideal was Rita Hayworth, who died at 68 last week in Manhattan of complications from Alzheimer's disease.

She never had to claw her way into show business. As Margarita Cansino, a...

Want the full story?

Subscribe Now


Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!