Call it a case of deflated consumer attraction. Since March 1986, Ford has offered a driver-side, anticollision air bag as an $815 safety option on its Tempo and Mercury Topaz compact autos, which sell for a base price of about $9,000. Apparently the bag option has little allure for many buyers, who have bought the safety devices on only 2% of the 189,000 Tempo and Topaz cars sold since the 1987 model year began. Last week Ford tried to pump new life into its air bags by slashing the price to $295. The company hopes that will move more air bag-equipped...
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