Five months ago Nike had some new shoes. All it needed was a way to launch them. First came a tag line: "Revolution in Motion." Then, according to Kevin Brown, Nike's director of corporate communications, "another brain wave struck -- using the Beatles classic Revolution, music that best epitomizes the concept, to help make our point."
The Beatles had never been heard in a commercial before, although Help! was performed by a sound-alike group in a 1985 Lincoln-Mercury spot. Says Kelley Stoutt, an account executive at Wieden & Kennedy, who helped work out the ad campaign: "We never considered sound-alikes. We're...
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