Show Business: Wanna Buy a Revolution?

The Beatles shill for sneaks as Mad. Ave. rocks out

Five months ago Nike had some new shoes. All it needed was a way to launch them. First came a tag line: "Revolution in Motion." Then, according to Kevin Brown, Nike's director of corporate communications, "another brain wave struck -- using the Beatles classic Revolution, music that best epitomizes the concept, to help make our point."

The Beatles had never been heard in a commercial before, although Help! was performed by a sound-alike group in a 1985 Lincoln-Mercury spot. Says Kelley Stoutt, an account executive at Wieden & Kennedy, who helped work out the ad campaign: "We never considered sound-alikes. We're...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!