In the world of women's fashion, less is usually more, meaning that attention has long focused on the American consumer who wears size 14 (roughly 5 ft. 4 in., 150 lbs.) and under. Now U.S. manufacturers and retailers are beginning to discover that more can be more too. They are taking increasingly solicitous aim at a zaftig audience that wants to look good in anything from size 16 (usually about 160 lbs.) to, well, a lot more than that. Along the way, these merchandisers are reaping impressive profits by catering more assiduously to a roughly $10 billion sector of the fashion...
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