People: Mar. 25, 1985

What looks like an orgy, flirts with scandal, and sells like hot cakes? How about Obsession, the new fragrance from the guy who brought us women's jockey shorts, Calvin Klein, 42. "Who hasn't felt passion beyond reason?" asks Klein, who reasons that you do not have to go beyond passion to make a successful advertisement. His lubricious jeans ads and languorous underwear pitches have now been joined by a kinky perfume campaign. The print spot, shot by Photographer Bruce Weber, shows three apparently naked men coiled around a similarly unclad woman, all bathed in an inky blue tint. Four 30-second TV...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!