MARKETING: Got Change For a Goofy?

Got Change For a Goofy?

George Washington and Abraham Lincoln, move over! Make way for Mickey and Goofy! Beginning in May, Disneyland's Magic Kingdom in California will begin circulating its own colorful currency, good for admission fees, food and souvenirs. A U.S. $5 bill will buy a slightly oversize, like-valued item featuring the dippy dog Goofy. Mickey Mouse will appear on singles.

Why the currency swap? Company officials say they want to create a "total environment" that makes visitors forget the outside world. Perhaps they also figure that customers will keep excess Disney dough as a memento, rather than cash it in.

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