Computers: Into The Wild Blue Yonder

IBM unveils a new generation of personal computers

It was an impressive debut, even by the standards of Big Blue. Some 2,000 computer dealers from across the country gathered in Miami Beach last week for a Beach Boys concert, the premiere of new print and TV commercials reuniting members of the M*A*S*H cast and, most important, an elaborate presentation beamed live to 20,000 customers, analysts, employees and reporters nationwide. Before the spectacle ended, the world's biggest computer company had set a new standard against which personal computers will be measured for years to come.

Ever since IBM began losing sales to low-cost domestic and Asian knockoffs of its original...

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