Big Mac Strikes Back

Burger bashers, watch out! McDonald's is on a roll

"We're becoming a nation of hamburger flippers!" cried the economists, more or less. "We're seeing the McDonaldization of Main Street!" wailed the city planners. When the anti-McDonald's griping began to heat up not long ago, it even earned a name: burger bashing. All sorts of experts wanted to attack Big Mac as a symbol of all that was wrong with America's eating habits, its mass culture and its economic development. Walter Mondale, among other politicians, criticized the hamburger chain's minimum-wage jobs as grim substitutes for well-paying blue-collar work. Nutritionists despaired over the high fat and sodium content of McDonald's fare, while...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!