Health & Fitness: New Nostril Nostrum

What is jammed up nostrils, supposedly provides a jolt, and isn't cocaine? Presenting Ener-B, an intranasal gel loaded with vitamin B12 and sold in health stores for $12 a twelve-dose box. Like '60s celebrities who swore by B12 shots, enthusiasts claim the new nose job supplies a burst of energy. Absurd, say experts, and the FDA is investigating. Most people have a five- year B12 supply stored in their livers; excess simply gets excreted. "If you buy this gel," sniffs Dr. Victor Herbert of Manhattan's Mount Sinai Medical Center, "you're going to have the most expensive urine in the neighborhood."


Want the full story?

Subscribe Now


Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!