TOYS: G.I. Joe Meets Star Wars

G.I. Joe Meets Star Wars

Does General Motors tell Ford? Do Coke and Pepsi swap recipes? Maybe not, but two rivals in the toy industry are marrying their successful products in a surprising team-up. The unlikely allies: Hasbro, whose G.I. Joe toys have been best sellers for years, and Worlds of Wonder, creators of Teddy Ruxpin, the talking bear, and Lazer Tag, which was the rage last Christmas among youngsters and even denizens of college dorms.

This summer the companies will offer -- zap! -- the G.I. Joe-Lazer Battle. Like the original Lazer Tag, the $29.95 Lazer Battle includes a plastic gun that shoots out an...