SERVICES: My Beautiful Laundry Ride

My Beautiful Laundry Ride

Promoting mass transit in Dallas, where the car is king, is something like selling straw hats in winter. This month, though, the city's bus service began testing a ploy to lure new customers. Riders drop off their dirty laundry in the morning at a bus stop heavily used by suburban commuters. There, vans operated by Kwik Wash, a local laundry service, pick up the bundles. In the afternoon at the same stop, riders get the clothes back, clean and neatly folded. Cost: 85 cents per lb. If the program is a success, film processing and shoe repair may be next.

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