Health & Fitness: Going Crazy over Calcium

It sells a rainbow of products, but does it work?

Just try to avoid calcium these days. The miracle mineral of the moment, it is being added to everything from baking flour to bread, from orange juice to Tab. Meanwhile, such familiar products as milk and yogurt, as well as Tums and Total cereal, are being touted for their high calcium content. And calcium supplements are flooding the market, with sales of liquids and pills surging from $18 million in 1980 to $240 million last year. Those who gag on the tablets, which are huge gullet pluggers, can even try getting their mineral boost in a novel way -- EZ-CAL Soft...

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