The Companies: Two in Pursuit Of a Turnaround

Two in Pursuit Of a Turnaround Results can be swift or frustratingly slow

Like dieters, corporations always launch into restructuring programs with grand hopes. But the speediness of the results ranges widely, as illustrated by two giant Midwestern companies that have gone through drastic reorganizations. While a streamlining program enabled Control Data, the computer maker, to bounce back from near bankruptcy faster than almost anyone expected, a similar process at Firestone Tire & Rubber has proved frustratingly slow in restoring the company's vigor. Their stories:


Little more than a year ago, Control Data looked like a high-tech has-been. The Minneapolis-based company was piling up a staggering 1985 loss of more...

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