Health & Fitness: Campaigns Round the World

Round the World

The U.S. is not the only nation struggling with how to educate the public about using condoms as a protection against AIDS. Two weeks ago Britain launched a $30 million government-funded campaign featuring TV ads with the word AIDS chiseled on a gravestone. "Don't die of ignorance," blares the accompanying voice. (Condoms, however, are not mentioned.) Detailed information is in leaflets being sent to the nation's 23 million homes. Denmark and Norway are matter-of-factly running explicit pro-prophylactic TV spots alongside ads for traffic safety and medical care. One cartoon commercial depicts a small i in the word AIDS that reaches full...

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