Texas: Real Men Don't Litter

Real Men Don't Litter

The TV screen shows two Dallas Cowboys football players, Randy White and Ed ("Too Tall") Jones, collecting litter along a Texas highway. As White picks up a discarded beer can, he leans into the camera and growls, "You see the guy who threw this out the window? I got a message for him." He crushes the can in one powerful fist as Jones snarls, "Don't mess with Texas!"

That macho slogan is the centerpiece of an imaginative, aggressive campaign to convince litterbugs that it is anti-Texan to trash. Aimed at "deliberate" litterers, 18-to-34-year-old men who are unmoved by threats or appeals...

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