Marketing: Solidarity on Order

Solidarity on Order

With U.S. manufacturers under fierce competitive pressure from abroad and organized labor feeling the same crunch, what better time for a mail-order catalog of goods made by unionized American hands? Just such an order book will be available next week on a trial basis to some 100,000 members of the AFL-CIO. Created by Marc Schechtman, 35, general manager of a union shopping distributor in Fairfield, Iowa, the Union Label Shopper lists some 45 brand- name products, ranging from Dingo boots to West Bend appliances to ProctorSilex cookware, all at about 10% off store prices.


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