Selling a Dream of Elegance and the Good Life

Polo's Ralph Lauren has designed an empire renowned for its range and marketing mystique

Come to Laurenland, the images whisper, where fantasy and finery go together like hand in well-stitched glove. Watch polo matches in Palm Beach, trim in a crested blazer and trousers of crisp linen. Sip cognac by the fireplace of a Sun Valley, chalet, snug under a brightly colored Navajo blanket and clad in a Nordic apres-ski sweater and wool twill slacks. Go on safari in Kenya wearing a bush jacket and khaki shorts that would do justice to Robert Redford in Out of Africa. Sip tea at London's Connaught Hotel, draped to perfection in a chalk-stripe suit.

Fashion Designer Ralph Lauren...

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