Since its birth in 1966, Southern Living magazine has carved a successful niche in one of the nation's fastest-growing regions. For its 2.3 million subscribers, most of them upper-middle-class homeowners, the hefty, colorful monthly (258 pages in the March issue) offers an array of service articles on home design and decoration, gardening, food and travel and entertainment, all with a Southern slant. Says Emory Cunningham, chairman and president of Southern Progress Corp., the magazine's parent company: "Our mission is to give people in the South a sense of pride in being Southern."
Last week Time Inc., one of the nation's largest...
To continue reading:
or
Log-In
