For Gannett Co. Inc., the year has opened with a shopping spree. In January the Rosslyn, Va.-based media giant, which publishes 124 newspapers, including the national daily USA Today, announced it was buying the respected Des Moines Register (circ. 240,000) and three sister papers in Tennessee and Iowa for $200 million from the Des Moines Register & Tribune Co. Last week Gannett purchased the nation's fourth-largestcirculation periodical, Family Weekly (the leaders: Parade, 23 million; the Reader's Digest, 18 million; TV Guide, 17 million).
Family Weekly, which is inserted into the Sunday editions of 362 newspapers with a combined circulation of 12.8...