It cost Ed Zschau $3.2 million, but he did it. Starting from near obscurity and facing a dozen rivals, the two-term Congressman won California's Republican Senate nomination last week with a 37% plurality. The Silicon Valley businessman spent $2 million on advertising, much of it devoted to teaching voters how to pronounce his name (like the first syllable in shower). In a display of post-primary solidarity, Zschau and his six key competitors sat down after his victory for a unity lunch in Los Angeles, where he discussed strategy against three-term Democratic Incumbent Alan Cranston.
The 1986 struggle for the Senate is...
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