Life in the Express Lane

Instant Gratification Has Become a Fast-Growing Industry

They bear little resemblance to Mercury, the Roman god with the winged sandals, but they move with heroic speed. Clad in their red, white and blue polyester uniforms, the drivers for Domino's Pizza spring from their vehicles with cardboard cartons and sprint up the sidewalks of millions of U.S. homes. Customers often clock them to the second, since the 2,000-shop chain promises a discount if the pie takes longer than 30 minutes to arrive. To help drive home the point, Domino's sponsored a race car that finished fifth in the Indianapolis 500, with Al Unser Jr. behind the wheel.

Americans may...

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