Deep Pockets for Doing Good

Charitable Contributions Are More Generous Than Ever

At the turn of the century, when robber barons were amassing embarrassingly large fortunes, charity sometimes served as a form of atonement, a guilt tax for living so well. Nowadays, says David Rockefeller, who as chairman of the Rockefeller Brothers Fund has overseen the donation of $342 million of his family's immense wealth to worthy causes, philanthropy can be, well, "a lot of fun."

It certainly seemed to be for the nearly 5 1/2 million Americans who lined up singing and laughing across America on Memorial Day weekend to raise money for the hungry and homeless. Hands Across America was but...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!