Essay: The Joy of Analog

( Look again. The digital watch, that fancy, snappy, high-tech hot ticket of just yesterday, is out. Not just for the aristocracy, for whom digital was always declasse. But for everyone, from the high school kids who fancied whatever was trendiest, to the stockbrokers who depended on it to record their jogging laps to the hundredth of a second. Last year digital imports dropped almost one-half. According to some estimates, sales have fallen from 20% of the jewelry-shop market ten years ago to 2% now. The people have spoken. Analog -- the old-fashioned watch, the one with hands, the one whose...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!