And Now, a Gag From Our Sponsor

Silly TV commercials are driving viewers into a buying frenzy

In real life, Shadoe Stevens is a dapper and thoughtful man who left a job as a disk jockey to go into the more lucrative field of advertising. But to millions of TV viewers in California, Texas and Arizona, he is Fred Rated, the wild-and-crazy huckster who has appeared in some 800 commercials for the Federated Group, a Los Angeles-based electronics chain. In Stevens' wacky TV career, he has impersonated The Honeymooners' Ralph Kramden and Miami Vice's Sonny Crockett, played a man who gets attacked by rabid frogs and even starred as a Santa Claus who turns into a werewolf. His...

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