Italy: Haute Couture, with Catsup

Haute Couture, with Catsup

It is just too much. How can a creative genius function amid the aromas of hamburgers and French fries? World-Famous Fashion Designer Valentino is so upset at the opening of Rome's first McDonald's next to his atelier that he has filed suit to have it closed.

Valentino is not the only Roman offended by the huge fast-food emporium, which is located in the heart of the Eternal City. But he is affected more than most because the flues from the kitchen exhaust are directly below the studio windows of his six-story palazzo. The complaint is scheduled to go to court this...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!