The British Admen Are Coming!

Madison Avenue buzzes as Saatchi grabs a big American agency

In this era of the entrepreneur, nearly everyone and his brother are thinking big. But Charles and Maurice Saatchi, London's most successful admen, are thinking gargantuan. These brothers always have. Maurice, 41, once likened his ambition to a giant iron flywheel that almost no one could stop. For his part, Charles, 42, has "an insatiable desire to own and dominate everything," according to a former colleague. Their attitude gets results. The advertising agency that the brothers started in 1970 has mushroomed into the largest in Europe.

Their appetite unspoiled, the brothers now want Saatchi & Saatchi (1985 billings: $3 billion) to...

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