Zonker Harris, tanner extraordinaire in the comic strip Doonesbury, had the right idea, just an outdated approach. To prepare for big tanning competitions like the George Hamilton Cocoa Butter Open, Zonker would spend hours under the sun with an old-fashioned reflector. Today, seekers of the perfect tan have an easier time of it: they simply drop by the neighborhood tanning salon, cozy up to a bank of ultraviolet lamps and emerge looking as if they have just returned from Hawaii. "The ordinary person who can't afford a vacation can get a lasting tan for a fraction of the money," says Martin...
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