Hailing the Eureka Factor

A new book extols intuition

Are American businessmen too rational and restrained for their own good? In a world where the M.B.A. is a major status symbol, executives are deluged with exhortations to plan ever more precisely, to analyze ever more rigorously. Veteran Business Journalist Roy Rowan, however, has some refreshingly different advice. In The Intuitive Manager (Little, Brown; $15.95), Rowan, a longtime correspondent for LIFE and TIME and for the past eight years a FORTUNE editor, celebrates what he calls the Eureka factor, the sudden, illuminating flash of judgment that actually guides many business leaders.

Logic is only one part of decision making, Rowan contends;...

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