Press: When Push Gives a Shove

Jesse Jackson leads a crusade against the networks

The Rev. Jesse Jackson is a man with a mission, sometimes several missions at once. He surely must be the only person to have confronted Walter Mondale (in - the 1984 Democratic presidential sweepstakes), Kentucky Fried Chicken (whose parent company signed an agreement with Jackson in 1982 to make it easier for blacks to obtain and finance franchises) and Syrian President Hafez Assad (who, at Jackson's urging, released a U.S. flyer shot down over Lebanon in 1983). Today Jackson and Chicago-based Operation PUSH, an organization that he founded, are in the midst of a new crusade, and this time the target...

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