Photography: Pulling Out the F-Stops

Pulling Out the F-Stops

The 600 or so guests who gathered last week on the roof of the garage at the Century Plaza Hotel in Los Angeles were treated to a strange sight. As a chorus line of cheerleaders kicked and a bevy of multicolored balloons rose in the sky, a huge cloth dropped to reveal a two-story model of a camera. Polaroid was pulling out all the f-stops to introduce the Spectra, a new instant camera that will sell for a steep $150 to $200.

Polaroid hopes that the Spectra will revive its instant-camera sales, which plunged from a record 9.4 million units in...

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